Government marketing : theory and practice / [edited by] Michael P. Mokwa, Steven E. Permut

Published: New York, N.Y. : Praeger Publishers, 1981.
Physical Description: xvi, 384 pages ; 24 cm
Additional Creators: Mokwa, Michael P., Permut, Steven E., Yale University, and American Marketing Association

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ISBN

0030583160

Note

Collection of papers from the May 1979 workshop held at Yale University, co-sponsored by the American Marketing Association.

Bibliography Note

Includes bibliographical references.

View MARC record | catkey: 685437

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