Contingency factors of marketing-mix standardization [electronic resource] : German consumer goods companies in Central and Eastern Europe / Roxana Codita ; with a foreword by Frank-Martin Belz

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Series

Subject(s)

ISBN

9783834961693 (electronic bk.)
3834961698 (electronic bk.)

Dissertation Note

Ph. D. Technische Universität München 2010.

Note

AVAILABLE ONLINE TO AUTHORIZED PSU USERS.

Bibliography Note

Includes bibliographical references.

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