Social media marketing [electronic resource] : the next generation of business engagement / Dave Evans with Jake McKee
- Author:
- Evans, Dave, 1956-
- Published:
- Indianapolis, Ind. : Wiley Technology Pub., [2010]
- Copyright Date:
- ©2010
- Edition:
- 1st ed.
- Physical Description:
- 1 online resource
Access Online
- Series:
- Contents:
- Social business fundamentals -- Social media and customer engagement -- The new role of the customer -- Build a social business -- The social business ecosystem -- Run a social business -- Social technology and business decisions -- Social analytics, metrics, and measurement -- Five essential tips -- Social business building blocks -- Engagement on the social web -- Social CRM -- Social objects -- The social graph -- Social applications.
- Subject(s):
- ISBN:
- 9780470634035
0470634030
9780470944196 (electronic bk.)
0470944196 (electronic bk.) - Note:
- Description based on print version record.
AVAILABLE ONLINE TO AUTHORIZED PSU USERS. - Bibliography Note:
- Includes bibliographical references and index.
- Technical Details:
- Mode of access: World Wide Web.
View MARC record | catkey: 6968121