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Marketing theory : philosophy of science perspectives / edited by Ronald F. Bush and Shelby D. Hunt

Published:: Chicago, IL : American Marketing Association, [1982]
Copyright Date:: ©1982
Physical Description:: xi, 315 pages : illustrations ; 28 cm.
Additional Creators:: Bush, Ronald F., Hunt, Shelby D., and Special Conference on Marketing Theory (3rd : 1982 : San Antonio, Tex)

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Series:

Proceedings series / American Marketing Association

Subject(s):

Marketing—Congresses

ISBN:

0877571597

Note:

Papers presented at the Third Special Conference on Marketing Theory, held Feb. 7-10, 1982, in San Antonio, Tex.

Bibliography Note:

Includes bibliographies and index.

View MARC record | catkey: 718914