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"Ask your doctor about--" gifting and detailing [electronic resource] : how the pharmaceutical industry has increased the side effects while jeopardizing patient care / by Janelle Applequist
Author
Applequist, Janelle
Published
[University Park, Pa.] : Pennsylvania State University, 2011.
Physical Description
1 electronic document (86 pages)
Additional Creators
Elavsky, C. Michael
Access Online
etda.libraries.psu.edu
Full Text available online
Availability
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Graduate Program
Media Studies
Other Subject(s)
Gifting
detailing
pharmaceutical sales representatives
pharmaceutical
doctor patient relationship
pharmaceutical advertising
patient care
qualitative health communication
Dissertation Note
M.A. Pennsylvania State University 2011.
Note
Mode of access: World Wide Web.
Thesis advisor: C. Michael Elavsky.
Reproduction Note
Library holds archival microfiches negative and service copy. 2 fiches. (Micrographics International, 2011)
Technical Details
The full text of the dissertation is available as a Adobe Acrobat .pdf file ; Adobe Acrobat Reader required to view the file.
View MARC record
| catkey: 7276836