Backing you, MBA! : how thinking of yourself as a business can advance or transform your career / Vaughan Evans
- Evans, Vaughan, 1951-
- Additional Titles:
- Backing you, Master of business administration!
- London : Business & Careers Press, 
- Copyright Date:
- Physical Description:
- xxi, 377 pages : illustrations, charts, forms ; 23 cm
- Machine generated contents note: Think of yourself as a business -- Use business tools to boost your career post-MBA -- pt. I Would You Back You? -- Introduction -- What a backer looks for -- The Risk Jigsaw -- Apply Strategic Due Diligence tools -- 1.What Is Your "Business"? -- What are your services and for whom? -- The employee's "business" and "customers" -- Your plans -- 2.Where Is Market Demand Headed? -- Weaving your web of information -- The four-stage process for gauging future demand -- For employees: gauging demand at two levels -- Market demand risks -- 3.What about the Competition? -- Knowing the competition -- >> For the self-employed -- >> For the employee -- May the Five Forces be with you! -- Your job market: balance and pricing -- Competition risks -- 4.What Do Customers Need? -- What customers need -- The E2-R2-P2 of customer needs -- >> Effectiveness and Efficiency -- >> Relationship and Range -- >> Premises and Price -- How needs may change -- 5.What Must You Do to Succeed? -- Key Kapabilities (K2s) -- Converting customer needs into K2s -- >> Service-related -- >> Cost-related -- Two more K2s -- >> Management -- >> Market share -- Applying weights -- Beware must-have K2s! -- 6.How Do You Measure Up? -- Your competitive position -- Implications for future market share -- Competing by segment -- Competing in the future -- Getting past first base -- Risks to your position -- 7.Will You Make Your Plan? -- Laying out your plan in a market context -- Is it achievable? -- The bottom-up approach -- Implications for employees -- Assessing revenue or profit plans -- Risks in your plan -- 8.How Risky Is Backing You? -- The Suns & Clouds chart -- What the chart says about -- >> Extraordinary risk -- >> The balance of risk and opportunity -- Making your chart sunnier -- >> Would you have backed the Beatles? Oprah? -- The risks of backing you -- 9.What's the Story? -- Developing a storyline -- >> Sharon Stone's storyline -- My storyline: why I wrote this book -- Writing your own storyline -- pt. II Becoming More Backable -- Introduction -- Build a backable strategy -- Apply Business Strategy tools -- 10.Envisioning the Ideal Provider -- Envisioning future scenarios -- Profiling the ideal provider in each scenario -- Identifying common capabilities -- 11.Identifying the Capability Gap -- Stretching your sights -- Your strategic position -- >> The Strategic Bubble Bath chart -- Aiming towards the ideal provider -- >> The Going for the Goal chart -- The K2 gap -- 12.Selecting Your Strategy to Bridge the Gap -- Strategy for the individual -- Three generic strategies -- >> Stand Out! -- >> easyU! -- >> Sharpen Up! -- Strategic alternatives -- >> Madonna's strategy -- Evaluating the alternatives -- Laying out an action plan -- 13.Backing YouCo -- The issue of credibility -- Going it alone -- >> Six tough cons -- >> Four major pros -- What's Your Service? -- The importance of sales and marketing -- Seven tips on selling YouCo -- Four more tips on managing YouCo -- 14.Are You More Backable? -- Do things look sunnier? -- >> Would you have backed Madonna? -- >> Would you back Richard Branson's Virgin Galactic? -- Your Suns & Clouds chart revisited -- pt. III Backing Your Passion -- Introduction -- Find a job you are passionate about... and where you will be backable -- Apply Strategic Mergers & Acquisitions tools -- 15.Where Is the Passion? -- The bottom-up approach to career change -- A top-down, demand-driven, passion-driven approach -- Knowing when you have found the passion -- Tips on finding the passion -- Drawing up your long list -- 16.Screening for Reality -- Screening for backability -- >> How attractive are the markets? -- >> How well placed are you? -- >> How backable are you? -- Creating your short list with the Hwyl Star chart Iteration -- 17.Where Best to Back? -- Job satisfaction -- Reusing Part I tools for the target job -- >> How attractive is the market--really? -- >> How well placed are you--really? -- How do you find out? -- Your Hwyl Star chart revisited -- Meeting your earnings aspirations -- Are you backable in your target job? -- >> A new Suns & Clouds chart -- 18.Shortening the Odds -- Reusing Part II tools for the target job -- >> The K2 gap -- >> Your entry strategy -- Becoming more backable in your target job -- >> A sunnier Suns & Clouds chart -- 19.Pursuing the Passion -- Twelve tips on winning your target job -- >> Finding your ideal employer -- >> Landing the interview -- >> Performing at the interview -- >> Following up the interview -- Launching your own business -- Backing the hwyl -- Conclusion -- Appendices -- A.Your charts -- B.Structured interviewing of customers -- C.Structured interviewing for your target job -- D.Recommended reading -- E.Glossary.
- Bibliography Note:
- Includes bibliographical references (pages 364-366) and index.
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