Machine generated contents note: Pt. 1 The Foundation of Sports Marketing -- 1.Introduction to Sports Marketing -- 2.The Four Domains of Sports Marketing -- Pt. 2 Marketing Through Sports -- 3.Marketing through Sports Using Mainstream Strategies -- 4.Introduction to Sponsorship: Concepts, Objectives, and Components -- 5.Sponsorship Foundation: Developing and Selling the Proposal -- 6.Pre-event Evaluation: The Assessment of Sponsorship Opportunities -- 7.Leveraging: Activation of the Sponsorship -- 8.Ambush Marketing -- 9.Postevent Evaluation: Identifying Success and Failure -- 10.Venue Naming Rights -- 11.Endorsements -- 12.Licensing -- Pt. 3 The Marketing of Sports -- 13.Segmentation of the Sports Market -- 14.Product Decisions in Sports Marketing -- 15.Distribution Decisions and Facilities Management in Sports Marketing -- 16.Developing a Promotional Strategy for the Marketing of Sports Products -- 17.Pricing Decisions in Sports Marketing -- Pt. 4 Emerging Issues in Sports Marketing -- 18.Relationship Marketing in the Business of Sports -- 19.The Role of Technology in Sports Marketing -- 20.Controversial Issues in Sports Marketing -- App. A URLs of Important Sports Marketing Web Sites -- App. B University of North Carolina Licensing Information -- App. C University of Texas at Austin Licensing Information -- App. D Boeing Corporation Sponsorship Criteria.
Summary
"Sports Marketing presents a strong business perspective as it examines the economic impact of the industry and identifies an array of career opportunities for those interested in the field." --Book Jacket.
