Americanization of the European economy [electronic resource] : a compact survey of American economic influence in Europe since the 1880s / Harm G. Schröter
- Schröter, Harm G., 1948-
- Dordrecht, the Netherlands ; Norwell, MA : Springer, 
- Copyright Date:
- Physical Description:
- 1 online resource (xii, 268 pages)
- Americanization as a comprehensive concept of economic development during the 20th century -- The first wave of Americanization, 1870-1945 -- Fordism and Taylorism come to Europe -- The second wave of americanization: the great post-war boom, 1945-1975 -- Mass production, mass distribution, and new technology -- Managing firms and their consumers -- Americanization's third wave from the 1980s -- Economic slowdown and the American model -- Companies and consumers -- Industrial relations as a barrier to americanization.
1402028849 (hd. bd.)
- Bibliography Note:
- Includes bibliographical references (pages 233-251) and index.
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