Brand turnaround : how brands gone bad returned to glory and the seven game changers that made the difference / Karen Post

Author:: Post, Karen
Published:: New York : McGraw-Hill, [2012]
Copyright Date:: ©2012
Physical Description:: xxiv, 262 pages ; 24 cm

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Contents:

It's a brand new game -- Mission possible : brands can turn around -- The warning is on the label and the clock is ticking -- Chains hold you hostage : change can set you free -- Seven game changers that made the difference -- Game changer 1: Take responsibility -- Game changer 2: Never give up -- Game changer 3: Lead strong -- Game changer 4: Stay relevant -- Game changer 5: Keep improving -- Game changer 6: Build equity -- Game changer 7: Own your distinction.

Summary:

How did Toyota, Tylenol, and Goldman Sachs bounce back from the brink of destruction? This book reveals the answers and provides valuable lessons for anyone tasked with reviving a brand.

Subject(s):

ISBN:

9780071775281 (hc : alk. paper)
0071775285 (hc : alk. paper)

Bibliography Note:

Includes bibliographical references and index.

View MARC record | catkey: 7777763