Actions for Congressional elections : campaigning at home and in Washington

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Congressional elections : campaigning at home and in Washington / Paul S. Herrnson

Author
Herrnson, Paul S., 1958-
Published
Thousand Oaks, Calif. : CQ Press, [2012]
Copyright Date
©2012
Edition
6th ed.
Physical Description
xviii, 362 pages : illustrations ; 23 cm

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Contents
Preface -- Introduction -- The strategic context -- Candidates and nominations -- The anatomy of a campaign -- The parties campaign -- The interests campaign -- The campaign for resources -- Campaign strategy -- Campaign communications -- Candidates, campaigns, and electoral success -- Elections and governance -- Campaign reform.
Subject(s)
ISBN
9780872899650 (pbk. : alk. paper)
0872899659 (pbk. : alk. paper)
Bibliography Note
Includes bibliographical references and indexes.
View MARC record | catkey: 7780286