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Actions for An analysis of prevailing cooperative advertising practices with a consideration of some of the problems involved in usng cooperative advertising
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An analysis of prevailing cooperative advertising practices with a consideration of some of the problems involved in usng cooperative advertising
Author
Hicks, Roland L., 1918-
Published
[Place of publication not identified] : [publisher not identified], 1955.
Physical Description
xii,228 leaves
Full Text available online
Availability
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Graduate Program
Commerce
Subject(s)
Advertising
Dissertation Note
Ed.D. Pennsylvania State University.
Reproduction Note
Microfilm (positive). 1 reel 35mm., (University Microfilms).
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