Chemistry in primetime and online [electronic resource] : communicating chemistry in informal environments : workshop summary / Tina Masciangioli, rapporteur ; Chemical Sciences Roundtable, Board on Chemical Sciences and Technology, Division on Earth and Life Studies, National Research Council of the National Academies
- Additional Titles:
- Chemistry in prime time and on line
- Washington, D.C. : National Academies Press, 
- Copyright Date:
- Physical Description:
- xiii, 87 pages : illustrations (some color) ; 29 cm
- Additional Creators:
- Masciangioli, Tina M. (Tina Marie), 1969-, National Research Council (U.S.). Chemical Sciences Roundtable, and National Research Council (U.S.). Board on Chemical Sciences and Technology
- Restrictions on Access:
- License restrictions may limit access.
- Machine generated contents note: 1.Overview -- 2.Introduction to Informal Learning -- Surrounded by Science -- Informal Chemistry -- Chemistry, the Neglected Science -- Open Discussion -- 3.Chemistry in Print -- Writing about Chemistry -- Respect for Chemistry -- From Magazines to Blogs -- Open Discussion 2 -- 4.Local Outreach Efforts -- New Jersey ACS Local Section -- Nashville ACS Local Section -- Citizen Science -- Open Discussion 3 -- 5.Chemistry in Museums -- Chemistry at the Koshland Science Museum -- Chemistry at the Deutsches Museum -- The Museum at the Chemical Heritage Foundation -- Open Discussion 4 -- 6.Chemistry in Video, In Movies, and On The Radio -- Periodic Table of Videos -- EarthSky: A Clear Voice for Science -- Chemistry in the Movies -- Open Discussion 5 -- 7.Tools and Techniques55 -- Games that Matter -- Cultivating Chemistry Communication Leaders -- Libraries and Librarians -- Open Discussion 6 -- 8.Workshop Wrap-Up Session -- Bridging the Communication Gap -- Strategic Planning -- Taking Chemistry to the Streets -- The Message, Medium, Hook, Audience, and Messenger -- Open Discussion 7 -- APPENDIXES -- A.Select References -- B.Workshop Agenda -- C.Biographies -- D.Workshop Attendees.
- "It is critical that we increase public knowledge and understanding of science and technology issues through formal and informal learning for the United States to maintain its competitive edge in today's global economy. Since most Americans learn about science outside of school, we must take advantage of opportunities to present chemistry content on television, the Internet, in museums, and in other informal educational settings. In May 2010, the National Academies' Chemical Sciences Roundtable held a workshop to examine how the public obtains scientific information informally and to discuss methods that chemists can use to improve and expand efforts to reach a general, nontechnical audience. Workshop participants included chemical practitioners (e.g., graduate students, postdocs, professors, administrators); experts on informal learning; public and private funding organizations; science writers, bloggers, publishers, and university communications officers; and television and Internet content producers. Chemistry in primetime and online is a factual summary of what occurred in that workshop. Chemistry in primetime and online examines science content, especially chemistry, in various informal educational settings. It explores means of measuring recognition and retention of the information presented in various media formats and settings. Although the report does not provide any conclusions or recommendations about needs and future directions, it does discuss the need for chemists to connect more with professional writers, artists, or videographers, who know how to communicate with and interest general audiences. It also emphasizes the importance of formal education in setting the stage for informal interactions with chemistry and chemists."--Publisher's description.
- 9780309187701 (pbk.) and 0309187702 (pbk.)
- Bibliography Note:
- Includes bibliographical references (page 73).
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