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Maverick startup : 11 X-factors to bootstrap from zero to six figures and beyond / Yanik Silver

Author
Silver, Yanik
Published
[Irvine, Calif.] : Entrepreneur Press, [2012]
Copyright Date
©2012
Physical Description
xi, 188 pages : illustrations ; 23 cm

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Contents
Machine generated contents note: X-Factor 1 The Big Idea -- It's Got to Be a BIG Idea or "Hook" -- Five Ways to Work on Your BIG Idea -- "Borrowing" the Big Hook or Big Idea -- X-Factor 2 Your Vision -- What Do You Really, Really Want? -- Zingerman's Back Story -- The Power of Visioning a Positive Future -- Ari Weinzweig Interview: How to Develop Your Ideal Vision for Your Great Business and Perfect Future -- An Exemplary Vision -- X-Factor 3 High Margins And Premium Prices -- Why Don't They Sell Ferraris at Kmart? -- Six Reasons Why You Should Charge Premium Prices for Your Product or Service -- Three Steps to Ensure Your Product or Offering Has High Perceived Value -- X-Factor 4 Get It Out The Door -- It'll Never Be Perfect---Deal With It -- Get Paid Before You Create Just About Anything -- How to Come up with a Powerful Name for a New Product or Service -- X-Factor 5 Test And Improve -- How Much Higher is High? -- Test Different Wording -- Test Different Colors -- Create a Variety of Banner Ads to Test -- A Wild Way to Increase Conversion from 25 to 40 Percent -- X-Factor 6 Listen And Shift -- 8-Ball Side Pocket and Off the Bank -- The Unusual Way to Stumble onto Success -- Unintended Success Stories -- X-Factor 7 Create Zealots, Super Fans, And Advocates -- I Loooove You, Man! -- Stories Spread the Message -- Insider Disclosure -- Privileges of Insiders -- Insider Language and Rituals -- Being Part of the Group -- Physical Symbol of Insiders -- Being Part of Something Bigger -- Us vs. Them -- Personality -- Community and Identity -- Community Makes Buying Decisions -- X-Factor 8 What's Next? -- Take Your Customer by the Hand---and Show Them The Way! -- Thank-You Page After an Order -- Thank-You Page After Opt-in -- Capturing and Using Birthdays -- Cashing in on Events and Breaking News -- Instead of: "What's Next?" Try: "What Happened Before?" -- X-Factor 9 Connecting And Tapping Your Mastermind -- How to Create a Powerful Network -- MasterMind Groups -- Why You Need a MasterMind Group -- Mentors and Thought Provokers -- X-Factor 10 Create The Fun -- Maverick Rule 31 says "Make your business AND doing business with you FUN!" -- Let's Start -- A Few More Sites with Personality -- Themed Marketing for Mavericks -- The Birthday Bash -- Underground® Online Seminar Redux -- Count Yanik -- Does All This "Fun" Stuff Actually Translate to Sales? -- Adding More Fun to a Regular Business -- Creating More Fun Away from Business -- Creating your Ultimate Big Life List -- How Do You Get Your Big List Completed? -- Why Isn't There Recess for Entrepreneurs? -- Shutting Down Your Excuses -- X-Factor 11 Create The Impact -- The Maverick Method of Giving More -- Where I Found This -- You Cannot Outgive the Universe -- Time, Talent, and Treasure -- Making a Difference by Engaging Your Passion -- Real-Time Fundraising -- Buy One, Give One -- Frank McKinney Interview: Extreme Success Secrets -- 11 X-FACTORS TO LIVE BY -- The Maverick Startup Strategy.
Subject(s)
ISBN
9781599184357
1599184354 (alk. paper)
Bibliography Note
Includes bibliographical references and index.
View MARC record | catkey: 8048912