The Role of affect in consumer behavior : emerging theories and applications / edited by Robert A. Peterson, Wayne D. Hoyer, William R. Wilson

Published:: Lexington, Mass. : Lexington Books, c1986.
Physical Description:: ix, 196 p. : ill. ; 24 cm.
Additional Creators:: Peterson, Robert A.
Hoyer, Wayne D.
Wilson, William R. (William Raft), 1947-
University of Texas at Austin. College of Business Administration
IC² Institute

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ISBN:

0669128740 (alk. paper)

Note:

Papers from a symposium held Sept. 21-22, 1984, at the University of Texas at Austin and sponsored by the College of Business Administration and the IC 2 Institute of the University of Texas at Austin.
Includes index.

Bibliography Note:

Bibliography: p. [161]-184.

View MARC record | catkey: 819892