The Role of affect in consumer behavior : emerging theories and applications / edited by Robert A. Peterson, Wayne D. Hoyer, William R. Wilson
- Lexington, Mass. : Lexington Books, c1986.
- Physical Description:
- ix, 196 p. : ill. ; 24 cm.
- Additional Creators:
- Peterson, Robert A.
Hoyer, Wayne D.
Wilson, William R. (William Raft), 1947-
University of Texas at Austin. College of Business Administration
Full Text available online
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- 0669128740 (alk. paper)
- Papers from a symposium held Sept. 21-22, 1984, at the University of Texas at Austin and sponsored by the College of Business Administration and the IC 2 Institute of the University of Texas at Austin.
- Bibliography Note:
- Bibliography: p. -184.
View MARC record | catkey: 819892