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Marketing insights : selected readings / [by] R. Clifton Andersen and Philip R. Cateora

Author
Andersen, R. Clifton
Published
New York : Appleton-Century-Crofts, [1968].
Edition
2d ed.
Physical Description
xiii, 482 p. : illus. ; 24 cm.
Additional Creators
Cateora, Philip R.

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Bibliography Note
Bibliographical footnotes.
View MARC record | catkey: 831373