Actions for College students' engagement in social media marketing [electronic resource]

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College students' engagement in social media marketing [electronic resource] / by Lane E. Borgida

Author
Borgida, Lane
Published
[University Park, Pa.] : Pennsylvania State University, 2012.
Physical Description
1 electronic document (64 pages)
Additional Creators
Anghelcev, George and Schreyer Honors College
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Dissertation Note
B.A. Pennsylvania State University 2012.
Note
Mode of access: World Wide Web.
Thesis supervisor: George Anghelcev.
Technical Details
The full text of the dissertation is available as a Adobe Acrobat .pdf file ; Adobe Acrobat Reader required to view the file.
View MARC record | catkey: 8395977