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Strategies for international industrial marketing : the management of customer relationships in European industrial markets / edited by Peter W. Turnbull and Jean-Paul Valla
Published
London ; Dover, N.H. : Croom Helm, c1986.
Physical Description
310 p. : ill. ; 23 cm.
Additional Creators
Turnbull, Peter W.
and
Valla, Jean-Paul
Full Text available online
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Subject(s)
Export marketing
—
Europe
—
Case studies
Industrial marketing
—
Europe
—
Case studies
Customer relations
—
Case studies
ISBN
0709924941
Note
Includes index.
Bibliography Note
Bibliography: p. 301-305.
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| catkey: 851451