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Persuasive communication / [by] Erwin P. Bettinghaus

Author:: Bettinghaus, Erwin Paul, 1930-
Published:: New York : Holt, Rinehart and Winston, [1968].
Physical Description:: x, 308 p. : illus. ; 24 cm.

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Subject(s):

Persuasion (Psychology)

ISBN:

0030665701

Bibliography Note:

Bibliography: p. 288-303.

View MARC record | catkey: 862043