Marketing management / with introductory text, advanced readings, and selected annotated bibliography [compiled by] S. Prakash Sethi [and] Jagdish N. Sheth
- Multinational business operations ; 3
- Basic outlook: Buzzell, R. D. Can you standardize multinational marketing? Strang, W. A. and Littlefield, J. E. Modern marketing: problems of transferral to developing economies -- Conceptual models and methodological approaches to cross-cultural comparisons: Sethi, S. P. and Curry, D. Variable and object clustering of cross-cultural data: some implications for comparative research and policy formulation. Ramond, C. The strategy of multi-national marketing analysis: a case history from the World Data Bank. Litvak, I. A. and Banting, P. M. A conceptual framework for international business arrangement. Seth, J. N. and Litz, R. J. A multivariate model of multinational business expansion -- Marketing and advertising research: Dickensheets, R. J. Basic and economical approaches to international marketing research. Wilson, A. Industrial marketing research in Britain. Chu, G. C. Problems of cross-cultural communication research. Backman, J. International market analysis -- Product strategies: Sommers, M. and Kernan, J. Why products flourish here, fizzle there. Keegan, W. J. Multinational product planning: strategic alternatives. Mendez, D. A. Social structure and the diffusion of innovation -- Channels of distribution: Wadinambiaratchi, G. Channels of distribution in developing economies. Goldstrucker, J. L. The influence of culture on channels of distribution. Miracle, G. E. International adveritsing principles and strategies. Schleifer, S. and Dunn, S. W. Relative effectiveness of advertisements of foreign and domestic origin. Donnelly, J. H. Attitudes toward culture and approach to international advertising -- Selected annotated bibliography (p. 273-293).
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