Wild company : the untold story of Banana Republic / Mel and Patricia Ziegler

Author:: Ziegler, Mel
Published:: New York, NY : Simon & Schuster, [date of publication not identified][2012]
Copyright Date:: ©2012
Physical Description:: 208 pages : illustrations ; 22 cm
Additional Creators:: Ziegler, Patricia

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Contents:

Machine generated contents note: 1.The Racket Begins with a Jacket -- 2.The Lady Closes the Deal -- 3.Twists and Terms -- 4.Finding Assets Hiding in Liabilities -- 5.The Tao of Averages -- 6.Going with What We Got -- 7.Tropics in the Cold, Hard World -- 8.In Surplus We Trust -- 9.Propaganda: Handle with Respect -- 10.Pros and Cons -- 11.Details, Details -- 12.Jeito! -- 13.When All Else Fails, Expand -- 14.Her Majesty's Leftovers -- 15.Now, There's an Idea -- 16.Khaki, the Denim of the Eighties -- 17.Falling into The Gap -- 18.A Line of Our Own -- 19.Ask Not Why but Why Not? -- 20."Dr. and Mrs. Livingstone, I Presume?" -- 21.Raising a Republic -- 22.The Muse of Travel -- 23.Size Matters -- 24.Money Knows Best -- 25.Coup.

Summary:

Traces Banana Republic's beginnings and rise to becoming an international retailer, describing how the founders applied imagination while upending business conventions to develop original merchandise and marketing innovations.

Subject(s):

ISBN:

9781451683486 (hbk. : alk. paper)
1451683480 (hbk. : alk. paper)
9781451683509 (pbk. : alk. paper)
1451683502 (pbk. : alk. paper)
9781451683516 (ebook)
1451683510 (ebook)

View MARC record | catkey: 8878223