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Broadcast/cable programming : strategies and practices / Susan Tyler Eastman, Sydney W. Head, Lewis Klein
Author
Eastman, Susan Tyler
Published
Belmont, Calif. : Wadsworth Pub. Co., c1985.
Edition
2nd ed.
Physical Description
529 p. : ill. ; 25 cm.
Additional Creators
Head, Sydney W.
,
Klein, Lewis, 1927-
, and
Eastman, Susan Tyler
Full Text available online
Availability
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Series
Wadsworth series in mass communication
Subject(s)
Television programs
—
Planning
Radio programs
—
Planning
ISBN
0534033539
Note
Includes indexes.
Rev. ed. of: Broadcast programming, strategies for winning television and radio audiences. c1981.
Bibliography Note
Bibliography: p. [485]-513.
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| catkey: 891020