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Broadcast and cable selling / Charles Warner

Author:: Warner, Charles, 1932-
Published:: Belmont, Calif. : Wadsworth Pub. Co., c1986.
Physical Description:: xii, 452 p. : ill. ; 24 cm.

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Series:

Wadsworth series in mass communication

Subject(s):

Selling—Broadcast advertising

ISBN:

0534053289

Note:

Includes index.

View MARC record | catkey: 898670