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Strategic marketing and management / edited by Howard Thomas and David Gardner

Published
Chichester [West Sussex] ; New York : Wiley, c1985.
Physical Description
x, 509 p. : ill. ; 24 cm.
Additional Creators
Thomas, H. (Howard), Gardner, David Morgan, 1936-, American Marketing Association. Marketing Education Division, and University of Illinois at Urbana-Champaign. Department of Business Administration

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Subject(s)
ISBN
0471904236
Note
Papers presented at a conference co-sponsored by the Marketing Education Division of the American Marketing Association and the Dept. of Business Administration, College of Commerce and Business Administration at the University of Illinois at Urbana-Champaign, held May 10-11, 1982 at the university.
Bibliography Note
Includes bibliographies and indexes.
View MARC record | catkey: 909354