Supermarkets Inc [videorecording] : inside a $500 billion money machine / CNBC ; producer, Liza Hughes
- Additional Titles:
- Inside a $500 billion money machine
- Published:
- New York : Films for the Humanities & Sciences, 2012.
- Physical Description:
- 1 videodisc (44 min.) : sound, color ; 4 3/4 in.
- Additional Creators:
- Mathisen, Tyler, Hughes, Liza, CNBC (Television network), and Films for the Humanities & Sciences (Firm)
- Language Note:
- Closed-captioned.
- Summary:
- "The typical modern American supermarket stocks 48,000 items, each battling for precious shelf space. How do they get there? Why are they arranged the way they are? Did you know that some stores use heat maps to track which aisles you walk down -- and which ones you don't? Or that they put the milk at the end of the aisle so you're forced to pass a hundred other items on your way to get it? It's all done to gain an edge in a cutthroat business built on razor-thin margins. CNBC's Tyler Mathisen goes behind the scenes for a fascinating look at today's supermarket industry. Go behind the familiar facade of your neighborhood market to see how it really works."--Producer's website.
- Subject(s):
- Genre(s):
- Note:
- This disc is a recorded DVD and may not play on all DVD players or drives.
Originally broadcast in 2011. - Creation/Production Credits Note:
- Editors, Elyse Kaftan ... [et al.] ; camera, Chris Balcom ... [et al.] ; music, Sandblast Productions.
- Participant/Performer Note:
- Host, Tyler Mathisen.
- Technical Details:
- DVD-R, NTSC.
- Terms of Use and Reproduction:
- Includes public performance rights.
View MARC record | catkey: 9132215