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CaseBase. Case studies in global business [electronic resource] / Andrew Ashwin, general editor

Published:
Detroit : Gale, [2011]
Copyright Date:
©2011
Physical Description:
1 online resource (x, 209 pages) : illustrations
Additional Creators:
Ashwin, Andrew and Gale Group
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Series:
Contents:
A compliance model of corporate social responsibility : the example of Manville Trust, shareholder versus Massey Energy Company -- Assessing and managing risk in the financial services industry in the Middle East -- Business enterprise in Jordan : promoting small business start-up and development -- Chinese brand strategies : Li Ning and the creation of a global sportswear brand -- Clanton Corporation : resolving inter-generational conflict -- Coffee wars : protecting Starbucks' name in China -- Crying over spilt milk : Danone's joint venture in China -- The development of microfinance in Syria : issues in innovation and change -- Does it pay to be proactive? Considering an IT change management system at Gainer, Donnelly & Desroches -- Economic development in Dubai : are the benefits greater than the costs? -- Economies of scale : exploiting size and location in the Middle East -- Exploring a joint venture between a Chinese state-owned enterprise and a foreign multinational enterprise -- French cooperatives mean business : evolving strategies for the global food marketplace -- Global regulation of herbal products -- Human errors in inventory control : is there a win-win solution? -- The importance of high standards of corporate governance and ethics in business : the experience of Lebanon -- Increasing efficiency across business functions : enterprise resource planning solutions (ERP) and inventory management -- Key elements in strategic planning : cases from the Middle East -- Productivity in Palestine : a better route to improving standards of living? -- Pushing to make Hyundai a global player : scenes in the career of chairman Chung Mong-Koo -- Searching for competitive advantage in the Middle East -- Subway International and the global fast food industry in the Asia-Pacific and Latin America -- Urban farming : can it be effective in Detroit?.
Summary:
Covers business case studies focused on issues in emerging markets and emerging industries across the globe.
Subject(s):
ISBN:
9781414486932 (electronic book)
1414486936 (electronic book)
9781414486826
1414486820
Note:
"ISSN: 2160-326X."
AVAILABLE ONLINE TO AUTHORIZED PSU USERS.
Bibliography Note:
Includes bibliographical references.
View MARC record | catkey: 9181696