The Dartnell public relations handbook / by Richard W. Darrow, Dan J. Forrestal [and] Aubrey O. Cookman

Author: Darrow, Richard W.
Published: Chicago ; London : Dartnell Corp., [1968, c1967].
Edition: [Rev. ed.].
Physical Description: 944 p. : illus., ports. ; 23 cm.
Additional Creators: Forrestal, Dan J., Cookman, Aubrey O., and Dartnell Corporation

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Contents

Public relations today, by R. W. Darrow.--Internal communications, by D. J. Forrestal.--External public relations, by A. O. Cookman.--PR tools and media.--Bibliography (p. 927-928).

Subject(s)

Public relations

Note

Based on the Dartnell public relations handbook, edited by J. C. Aspley and L. F. Van Houten, which will be found under Dartnell Corporation.
Revised and reprinted, 1968.

View MARC record | catkey: 937324

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The Dartnell public relations handbook / by Richard W. Darrow, Dan J. Forrestal [and] Aubrey O. Cookman

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