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Selling, principles and practices / Frederic A. Russell, Frank H. Beach, Richard H. Buskirk

Author:
Russell, Frederic Arthur, 1886-1973
Published:
New York : McGraw-Hill, c1982.
Edition:
11th ed.
Physical Description:
xvi, 560 p. ; 24 cm.
Additional Creators:
Beach, Frank Herman, 1895-1967 and Buskirk, Richard Hobart, 1927-

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ISBN:
0070543534
Note:
Earlier eds. published under title: Textbook of salesmanship.
Bibliography Note:
Includes bibliographical references and indexes.
View MARC record | catkey: 948996