Storytelling in business : the authentic and fluent organization / Janis Forman
- Author:
- Forman, Janis
- Published:
- Stanford, California : Stanford Business Books, an imprint of Stanford University Press, [2013]
- Copyright Date:
- ©2013
- Physical Description:
- xiii, 287 pages : illustrations ; 24 cm
- Contents:
- Why explore storytelling in business? -- A framework for organizational storytelling -- Stories about strategy : Schering-Plough -- Schering-Plough : lessons learned -- Stories and the corporate brand : Chevron -- Chevron : lessons learned -- Digital stories for business : FedEx -- FedEx : lessons learned -- Storytelling workshops for change : Philips -- Philips : lessons learned -- Ending with a beginning.
- Subject(s):
- ISBN:
- 9780804768719 (alk. paper)
0804768714 (alk. paper) - Bibliography Note:
- Includes bibliographical references (pages [231]-271) and index.
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