Cases and select readings in health care marketing / Robert L. Berl, Robert E. Sweeney, William J. Winston, editors

Published:: New York : Haworth Press, c1988.
Physical Description:: xviii, 551 p. ; 23 cm.
Additional Creators:: Berl, Robert L., Sweeney, Robert E., and Winston, William J.

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ISBN:

0866564292

Bibliography Note:

Includes bibliographies and index.

View MARC record | catkey: 960130