Campaign strategy in direct democracy / Laurent Bernhard
- Bernhard, Laurent
- Basingstoke : Palgrave Macmillan, 2012.
- Physical Description:
- xi, 255 pages : illustrations ; 23 cm.
- Challenges to democracy in the 21st century
- Theoretical framework -- The strategic context -- The profiles of the campaigns -- Coalition formation -- Message development -- Message delivery -- Power analysis -- Conclusion.
- "This book takes a fresh look at direct democracy by exploring how political actors run direct-democratic campaigns. It is the first study of comparative direct-democratic campaigning and examines eight campaigns on four salient policy domains: immigration, health politics, welfare state issues, and economic liberalism centering on the world's champion par excellence of direct-democracy, Switzerland. Bernhard derives much of his analysis through interviews conducted with campaign managers providing first-hand accounts that offer unprecedented access into the organization and strategy behind direct-democratic campaigns. Campaign Strategy in Direct Democracy is essential reading for students and scholars of political communication and political science."--Publisher's website.
- Bibliography Note:
- Includes bibliographical references and index.
View MARC record | catkey: 9616622