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Marketing research in a marketing environment / William R. Dillon, Thomas J. Madden, Neil H. Firtle
Author
Dillon, William R.
Published
St. Louis : Times Mirror/Mosby College Pub., 1987.
Physical Description
xxviii, 742, 21, 15 p. : ill. ; 25 cm.
Additional Creators
Madden, Thomas J.
and
Firtle, Neil H.
Full Text available online
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Subject(s)
Marketing research
ISBN
0801613035
Bibliography Note
Includes bibliographies and indexes.
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| catkey: 978945