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Readings in marketing: the qualitative and quantitative areas / edited by Philip R. Cateora [and] Lee Richardson
Author
Cateora, Philip R.
Published
New York : Appleton-Century-Crofts, [1967].
Physical Description
xi, 462 p. : illus. ; 24 cm.
Additional Creators
Richardson, Lee., 1940-
Full Text available online
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HF5415.C32
HF5415.C32Re 1967
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Subject(s)
Marketing
Bibliography Note
Bibliographical footnotes.
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| catkey: 988033